The building is placed in the downtown area of Cluj-Napoca, on Unirii Square, as part of the high street area.
Vicinities include mixed-use elements, with high street units (banks, mobile phones, restaurants and coffee shops etc.), office functions and residential.
The building benefits from an excellent visibility and significant pedestrian traffic passing in front, being suitable for a high street and office use.
Accesibility is excellent, both by car and public transport infrastructure. A public parking with 98 spaces is placed in front of the building.